Delivering a Meaningful Brand Experience to Mom and Her Little One
n ethnographic study. We found that new moms spend plenty of time online - with their infants on their knees.
Using this as our source for inspiration, we decided to provide parents with a way to stimulate mental development using the Wee Gallery art and created the Wee Gallery app. The app is designed with a deep understanding of infant development gained through research and partnering with experts. The app also evolves with baby - from Slideshow mode for newborns to puzzle mode for older babies - based on how to best stimulate their cognitive development.